There are 4 different badges on We Heart It that can appear over someone's profile picture. It's possible for one member to have more than one badge, for example, Heartist, Recognized Writer, Gold, and Premium.
Heartist badge
At the end of every year we award our most active members who posted great original content throughout the year and inspired others. To qualify to be a Heartist you must be a good member of the community, use the app or website every week, follow the rules, post original content, write articles, create collections and spread the love to your friends.
Recognized Writers badge
At the beginning of every month, we award our most active writers who write great original articles. To qualify you must write original content, be a good member of the community, follow the rules and spread the love to your friends. It is forbidden to copy articles from other users or websites.
Verified badge
It is an official badge that is given to public figures to let people know the account is authentic. If you have a verified Twitter account just link it to your We Heart It account and you’ll get verified automatically. It’s important to note that the verified badge is not associated with the number of followers, or being “We Heart It famous”, or having many followers on other networks.
Premium badge
There is a Premium subscription that exists in the app. This subscription includes the ability to personalize your background colors, customize your app icons (iOS only), download exclusive wallpapers, download unlimited watermark-free downloads and apply photo filters.
Gold badge
Gold subscription is no longer available to purchase on the We Heart It platform. This was an old offering; however, you may still see that some users have this badge on their profile.